If you’re on my LinkedIn, you’d know how I am building an anonymous digital media content platform.
A solo initiative taken up few months ago is now a full blown game. A game to play!
In this post, I’d speak a bit about things that go behind living an anon life (online)
Is it fun?
It’s a game that I used to learn from Naval on Twitter in earlier days. Being rich and anonymous.
Rich, already? Well not yet.
Anonymous? Ah, I love it.
How does it work?
Just like any other game you’d play online wrt personal branding. You sit anywhere in the world and start putting out content.
One need not be anon for this. But how does this one differ?
Mystery!
There’s someone who shows up constantly, posts and leaves. How’s that this guy doesn’t care for building fame? What makes him show up everyday?
This mystery gives me an edge over other creators. It allows me to free up my mind space and worry less about how people are reacting to how I look, way I smirk or the appearances, in general.
One single focus: be a part of cult ONLY if you relate to content
Pros?
- Personal branding ✔️
- You are followed (or unfollowed) not for your appeal but work, alone 💁🏻♂️
- You can still walk around in metro with a girl without having to worry about being spotted 😂
Cons?
- it gets lonely at times. You have big regular Wins but not one to share it with
- People don’t care for you, just for the content
- You’re on your own; good or bad. All your own!
What did I learn?
- Accountability
You’re to be followed on your content.
You’re to be paid on your content.
Are you taking accountability of your content?
Well, you got to!
- Ownership
As I said above, you’re on your own. You do you, mate. On your terms! 💪🏻
- How India thinks
Most of my audience is young Indians of 19-30 years of age. What do these people click on? How do they react? What makes them buy?
I am building data science machine except in my brain. Imagine what can I do with this going forward?
Somehow, the decision of staying back in this country in 2018 is making sense. We’re the biggest market, we are the best brains, we are to be the leaders who ‘lead the game’
Signing off with a picture a friend clicked as I rushed to feast on some sweets after a small W at Mandi House. New Delhi is green. Time to hit the green ‘high way’. Bye! 😄😂