Last week, I shared an image and promise to share the story of that image in next edition. In this week, I am here to narrate the story! First, the image, again👇🏻
If you are active on ed-tech internet, you’d know that this is the picture from PhysicsWallah office. The background has all the major silver and golden play buttons that the work of Mr Alakh Pandey has earned in last few years.
What was I doing there?
Team PW and I initiated conversation exploring potential of taking 100 Articles of Indian Constitution series to masses. The faith in the idea and product was in sync and with PW’s distribution channel(s), I was certain it offers a better platform to my work.
To conclude this deal, I was at the PW HQ and met the biggies not just at the office but also in the Indian ed-tech industry.
How did this all phase out?
I was certain in power of my content. I knew the idea is kickass and there is genuine demand for a product like this! Clubbed with my execution, I wanted to distribute these videos further. In this context, I reached out to the team exploring synergies.
Although I knew they don’t partner with guest content, I saw no harm in trying. Turns out, looking at the potential, it is first time any such deal has happened on their end. In just 3 days, we concluded the conversation and wind up the deal! Win-win.
Why am I narrating this story?
I want to make a strong point for every one reading this post. In today’s world, not everyone has distribution but ideas, oh boy! The ideas are powerful. Do not let lack of distribution limit your ability to execute your ideas. If you are looking to start building a digital personal brand while in college or on the side with a full time job, give it an honest shot for 10-12 months.
and if you need help, talk to me. I am here! :D
Picture of the week